I often wonder and even feel sorry for all the tourists spending their hard-earned holidays over here, wrapped up in fifteen layers seduced by the not so subtle tartan touts in the tourist shops. Why would they want to spend hard-earned cash coming to our miserable, wet dreary country when they could be lying on a hot beach with a cold drink. That’s the thinking for the majority of the time but then the big man gives us a well-earned break with a wee bit of sunshine, all of a sudden the postcard Scotland comes to life. Yesterday was one such day, we had a pre – wedding meeting on and island in the Lake of Monteith, although the wind would still cut you in two, the sun was shining. Under the guise of location scouting, we enjoyed a great days shooting, can’t wait for the big day and please bless us with the sun again ! Sometimes you really can mix business and pleasure 🙂
Sorry it’s been a bit quiet, have been having a rethink and revamp of the website, also a little bit of rebranding and a newly designed logo. After much debate we are now happy with the look and feel of the site so hopefully that ones been put to bed and we can now concentrate on photography ! Getting into a busy period, weddings and other events throughout the coming months, really can’t wait, some diverse shots and settings to challenge us and bring the best out in the people and the photography.
Had a conversation the other day that gave me some faith in old-fashioned photography values. As mentioned in previous blog, when setting up the website, we had to benchmark several print houses to ensure we were getting the best Quality and consistency of print. During this process, I of course amassed some prints. It was a great joy seeing some of our shots in print, so much better than looking at them on a TV or monitor. This led to the stock section on the website, trying to remind people to get photos printed and get them on the wall. In today’s society where everything is shot digitally on phones and pocket cameras then shared electrical through Facebook etc, it takes a conscious effort to actually get a nice print, frame it and put it on the wall. That is my challenge to you today, take a favourite shot, get it printed nice and large from a good print lab, tear down the IKEA mas produced rubbish and replace it with your own image. I guarantee you will not look back. The person I referred to at this start of this blog would certainly concur and now has a 30 x 20 inch image taking pride of place on his wall.
So, photologue now have a photoblog ! This is new to us so what to blog ? Obviously photography is going to be high on the agenda ! When we think about getting the business up and running, the first hurdle that had to be overcome (from a photography point of view, don’t get me started on website development and SEO !) was ensuring that the print the client get’s very closely resembles the image that they have looked at on the website. The physical side of this is easily handled, both our DSLR (Digital Single Lens Reflex – I will blog on camera jargon at some later date) cameras are a crop sensor of a ratio 1:1.5, what this means to me and you is that the image the camera captures is 1.5 times longer than it is wide. If you think of a standard widescreen TV, the ratio is 16:9, or 1:1.7 so not too far away from our cameras. When it comes to printing, the easiest way to ensure that the whole image you are seeing on the screen makes it to the printed sheet is to choose an image size that matches the crop ratio, hence for standard online sales the featured products are images of this ration (9x6inch, 12x8inch etc).
Of course, any size print can be ordered, but then it is down to the client to select the desired crop (select the part of the original image that they want to be in there print).
The next part was a bigger headache but with a simple final solution – colour calibration. If you google “colour calibration” you instantly get 1,930,000 results, such is the complexity and confusion caused by this issue, the array of equipment on the market to eradicate this issue and the forum discussions that debate this endlessly. In essence, we are trying to ensure that the colour of the print you receive matches the colour of the image you viewed on your screen. The standard method for professional photographers is to use a (rather expensive) gadget that has a camera looking at your screen then displays a series of calibrated images and reads the monitors output, then you can adjust until the gadget is happy. This then gives you a file called a colour profile that you can send with your files to the print lab and all being well your prints look exactly as they are on your screen (yippee). You can probably see something lacking with this approach – the client does not have the expensive gadget and have there monitor calibrated, so the issue the photographer had has now merely been transferred to our clients. Even now, many photography websites get around this with a disclaimer “our monitors are colour calibrated, if yours are not you may see a colour variation between your screen and your prints”, or words to that effect.
We were not happy to take that approach and after much soul searching and lab printing we came up with the following solution. We ask clients to initially print one small image, once you receive said image, compare the printed image to the image you see on the screen. Adjust the colour and contrast on the screen until the colour closely matches the colour on the print. Then all prints you order WILL closely match the colours you are seeing on the screen. A cheap and accurate solution to a very old problem, or as we say …
photologue, a fresh approach to photography 🙂
Posted in photoblog
Tagged calibration, colour, colour calibration, monitor, photoblog, photologue, photologue.co.uk, printer, printing, printlab, prints
Welcome to the photologue.co.uk blog. Just setting up at the moment but feel free to have a wee natter with us 🙂